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Briefly explain how proper use of the sample, the sampling frame, the study population, and the theoretical population can help to minimize research bias. Please
Briefly explain how proper use of the sample, the sampling frame, the study population, and the theoretical population can help to minimize research bias. Please provide references.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
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