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Briefly explain how the two key building blocks of behavioural finance are incompatible with the notion of efficient capital markets. Clearly explain the following terms:

  1. Briefly explain how the two key building blocks of behavioural finance are incompatible with the notion of efficient capital markets.

  1. Clearly explain the following terms:

  1. Cognitive psychology
  2. Heuristics
  3. Cognitive Dissonance

  1. According to Hong and Stein (1999) large firms are less prone to mispricing when there is divergence of opinion. Briefly explain this statement.

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