1. Briefly explain three principles of effective advertising for different markets.

2.Briefly describe each of the following sections of an advertising briefly:

a)Overview

b. target audience

c. competitors

d. advertising primary message

e. advertising mediums

3.In relation to business, briefly explain what is meant by each of the following:

a. industry

b. services

c. products

d. organisation

4.Briefly describe each of the following ethical requirements relevant to the advertising industry.

a)Competition and Consumer Act 2010

b. AANA Code of Ethics

c. Copyright Act 1968

d. Privacy Act 1988

5.Select an organisation of your choice that has an online presence, and then identify the products or services that it offers consumers. In your answer, you must specify the name of your selected organisation, its website URL, and a list of its main products or services.

6.Explain what the purpose of advertising is.

7.Briefly explain what each of the following influences on consumer behaviours are.

a)Pack mentality

b. Reciprocity

c. Authority

d. Scarcity

8.Briefly explain what each of the following consumer behaviours are.

a. Routine buying

b. Limited decision buying

c.Extensive decision buying

d. Impulsive buying

9.Summarise two key provisions that can affect business operations for each of the following legislations, to which Australian organisations must comply.

a)WHS model act

b. Privacy Act 1988

c. Competition and Consumer Act 2010

10.Briefly describe the purpose of Ad Standards Australia, and list five codes and initiatives that it administers