Brightcove Inc. Company

7.2. ASSIGNMENT TASK #2 - Annual reports at Company ABC (during session #4)

Locate (e.g., Investor Relations section on Company ABC's website) and download the annual reports (i.e., Form 10-K) for Company ABC for each of the following years: 2017, 2018, 2019, and 2020 (if available as some companies may not have released the 2020 annual report yet). You may also find these annual reports (i.e., Form 10-K) on the U.S. Securities and Exchange Commission website athttps://www.sec.gov/edgar/searchedgar/companysearch.html

7.3. ASSIGNMENT TASK #3 - Quarterly report at Company ABC (during session #4)

Locate (e.g., Investor Relations section on Company ABC's website) and download the two (2) latest and available (e.g., Q121 or Q320) quarterly report (i.e., Form 10-Q) for Company ABC. You may also find these quarterly reports (i.e., Form 10-Q) on the U.S. Securities and Exchange Commission website athttps://www.sec.gov/edgar/searchedgar/companysearch.html

7.4. ASSIGNMENT TASK #4 - Revenues at Company ABC

For this and all subsequent tasks, assume that you were recently hired by Company ABC. You have been asked to assist the Board of Directors with business planning for the current year (2021).

Based on the annual reports (as per task #2) and available quarterly reports (as per task #3): 1) a summary (i.e., table format) of revenues at Company ABC for each of the following periods: 2017, 2018, 2019, and 2020 (to-date based on availability), and 2) analyze Company ABC revenue performance (e.g., $ and % annual growth) over the period (2017-2020).

Perform a comprehensive desk research to identify a minimum of five (5) sources of informationthat can explain the revenueperformance at Company ABC between the year 2017 and 2020 (as per task #4).

The sources of information selected:

1. Can include *any* source.
2. Should include a *range* of sources of information as per Finding Information for Industry Analysis, HBS, 2008. Retrieved fromhttps://www.iveycases.com/ProductView.aspx?id=21825
3. Must include but should not limited to Company ABC's annual reports and website.
4. Should cover both the *internal environment at* and the *external environment of* Company ABC.
5. At minimum, should include information about: 1) Company ABC's products and/or services, 2) its main markets (including market size and growth), 3) market segments, 4) distribution channels, 5) innovations introduced (in the past 3 years), 6) competition (specific products and/or services and/or substitutes), 7) the challenges faced by Company's ABC management, 8) key events (internal or external), 9) overall sector and industry trends, and 10) external factors (political, economic, social, technological, environmental, legal).
6. Should be included and referenced using a proper citation style (i.e., not a URL) in your final presentation (as per below).

Perform a quantitative revenue forecast at Company ABC for the current year (2021) using each of the following three (3) methods:

1. simple moving average (SMA) forecast,
2. weighted moving average (WMA) forecast, and
3. exponential smoothing (ES) forecast.

Use all available yearly revenue data since the year 2017 at minimum, but you may also add any available yearly revenue data prior to 2017 (e.g., 2016, 2015, 2014, etc.)inyour forecast model and calculations as per Sanders, N. R. (2017). Chapter 6 - Statistical Forecasting Models in Forecasting fundamentals (First ed.). New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press. Retrieved fromhttp://tinyurl.com/y3ch84

Calculate and compare the forecast error for each method using their mean forecast error (MFE).

Which of the three quantitative revenue forecast methods would you recommend to Company ABC's Board and why?

Develop a professional MS PPT presentation for the Board at Company ABC on your preliminary business planning summary for the current year (2021).

Your summary should include at minimum:

1. A summary of Company ABC's industry/sector, its mission, strategy, market(s), products and/or services, and competition (as per 7.5. ASSIGNMENT TASK #5 - Desk research at Company ABC)
2. Your analysis of Company ABC revenue performance (as per 7.4. ASSIGNMENT TASK #4 - Revenues at Company ABC)
3. Your desk research summary for Company ABC (as per 7.5. ASSIGNMENT TASK #5 - Desk research at Company ABC) which should explain its recent revenue performance using at minimum a PEST/PESTEL, SWOT, and stakeholder analyses, as well as any other summary framework (e.g., Porter's Five Forces framework).
4. Your quantitative revenue forecast and analysis for the year 2021 (as per 7.6. ASSIGNMENT TASK #6 - Revenues forecast at Company ABC).
5. Your summary outlook for Company ABC for the year 2021 in terms of both revenue forecast and analysis of Company ABC's internal and external environment (e.g., is your quantitative revenue forecast for the current year likely to materialize? Why/Why not?)
6. Each source of information you selected (as per 7.5. ASSIGNMENT TASK #5 - Desk research at Company ABC) in the appendix section of your report.