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Brill Products, located in Charleston, South Carolina, produces two lines of electric toothbrushes: Deluxe and Standard. Because Brill can sell all the toothbrushes it produces,
Brill Products, located in Charleston, South Carolina, produces two lines of electric toothbrushes: Deluxe and Standard. Because Brill can sell all the toothbrushes it produces, the owners are expanding the plant. They are deciding which product line to emphasize. To make this decision, they assemble the following data: After expansion, the factory will have a production capacity of 4,700 machine hours per month. The plant can manufacture either 62 Standard electric toothbrushes or 25 Deluxe electric toothbrushes per machine hour. Requirements 1. Identify the constraining factor for Brill Products. 2. Prepare an analysis to show which product line to emphasize. (Click the icon to view the data.) Requirement 1. Identify the constraining factor for Brill. Brill's constraint is Requirement 2. Prepare an analysis to show which product line to emphasize. Data Table Brill Products Product Mix Analysis Deluxe Standard Per Unit Deluxe Standard Toothbrush Toothbrush Sales price $ 82 $ 46 22 15 Variable expenses Contribution margin Contribution margin ratio $ 60 $ 31 73.2% 67.4% Decision: Print Done
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