Brilliant Financials is a leading financial services company in Oman that provides financial products for customers like investment products, cash transfer services, commercial banking facilities, etc. The products of the company are of high quality and are offered at competitive prices. The company serves the Omani population and expats living in Oman. The company uses a range of communication networks to communicate, pursue, convince and make customers buy its products.

The company believes that communication is a two-way process of passing on and receiving ideas and information. The company uses oral, written, visual communications, electronic messages, etc. to communicate with and advertise its products to customers. Also, the company uses a suitable medium to send messages to the receivers such as letter, fax, phone call, etc. It keeps updating its employees about developments within the business environment, and its communications with Government and customers from time to time. It focuses on effective upward, downward and horizontal communications. It is aware of the tough competition in the market and wants to strengthen its communication network both internally and externally for business success.

Question 3:

i. Suggest measures about how Brilliant Financials can strengthen its internal and external communications? (2 Marks Answer in 50 75 words)

ii. Discuss how maintaining effective communications with Government and customers can benefit Brilliant Financials? (4 Marks Answer in 100 - 125 words)

iii. How do you think downward and upward communications can benefit Brilliant Financials? Also, suggest any two measures to Brilliant Financials to overcome the barriers to communication.

(4 Marks Answer in 100 125 words)