Bring this forward to 2020 with the COVID19 situation.What and should airlines do? Briefly explain what was learned by Southwest Airline and what might they do now?There must be rational for your answer, not just a guess. This means based on what information what can they do to stay in business what what lessons from the past can be connected? How can they be profitable . Why and what should governments do?How can the WORLD recover? WHAT have we learned form crafting and strategic management that can be applied to this new situation. What is happening now and how to apply strategies to the future and recover the industry. (nothing is wrong is if has a reference that is acceptable) Explain with linking the textbook to situations.

From crafting and executkng strategy