1. Britain is the largest candy market in Europe. American made Snickers candy bars are sold in Britain under the name Marathon to avoid confusion with the word knickers--a name for women's underpants. This is an example of the brand strategy of: A. When in Rome do as the Romans do. B. Expect the unexpected. C. Use global brands where possible and national where necessary. D. Never use a big word when a small one will do.

The worldwide use of a name, term, sign, symbol, design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors is called a/an: A. trademark. B. copymark. C. global brand. D. brand's equity position. E. owner's mark