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Brittany owns a Starbucks card that is punched every time she buys coffee at Starbucks. She exclusively goes to Starbucks for coffee because she is

Brittany owns a Starbucks card that is punched every time she buys coffee at Starbucks. She exclusively goes to Starbucks for coffee because she is entitled to a free coffee for every tenth punch on the card. Brittany is affected by which of the following psychological processes

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