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Bronco Corp. is contemplating to increase the selling price of the frames by 10% during the high sales months (graduation months) of December January and

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Bronco Corp. is contemplating to increase the selling price of the frames by 10% during the high sales months (graduation months) of December January and April-May. The management of Bronco believes that it would affect unit sales marginally only, thereby, reducing unit sales by 5% in those months. How would these two changes affect the income of Quarter 1? Based on the analysis, should Bronco Corp. increase the price of frames temporarily during those high demand months? Include a short explanation in Excel file itself. (You need to revise your Excel spreadsheet to determine the effect on income statement. If you used your formulas correctly for requirements 1-3, you will not need to make whole lot of changes to your spreadsheet)

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