Brooks Sports Case Study Questions

Here is the link for the case study

https://services.hbsp.harvard.edu/api/courses/846816/items/W16597-PDF-ENG/sclinks/5c2e95f0e41490b47e6614aee3a1722d

1. How had the running industry's evolution influenced Brook's strategy and performance?
2. What did Brooks learn from its journey through four owners and several managers?
3. Why did Brook's attempt at diversification fail?With 100 years of business knowledge, could Brooks leverage its running market success in other sports segments?
4. Weber stated that "running has proven to be somewhat recession and economic pressure resistant . . . all you need is a pair of shoes and you go out the door." Are running shoes a necessity or a luxury product? Are running products price sensitive?
5. Why did Brooks choose Japan for its market headquarters in Asia? Do you think that Japan was the correct point of entry to that market for Brooks?
6. What strategy should Brooks implement to achieve its 2020 goals?
7. How important has diversification been in the athletic industry?
8. Was the niche market/focused strategy the new way for smaller companies like Brooks to compete with giants like Adidas and Nike?Please explain.
9. How important was Berkshire to Brook's success?Could Berkshire create synergy within its portfolio to diversify Brooks?
10. With the rise of new entrants to the running market, how could Brooks create entry barriers to prevent these companies to prevent these companies from taking away from its market share and revenue?