Question
Brother sells its printer products through various sales channels. Most of its sales are through retail stores such as Staples, Best Buy, Walmart, and many
Brother sells its printer products through various sales channels. Most of its sales are through retail stores such as Staples, Best Buy, Walmart, and many smaller retailers. There are a lot of channel that Brother must go through to get its product to the retail store.
Brother sells a lot of laser printers. One of its popular models is the laser all-in-one printer model DCP-L2550DW.
Brothers cost to manufacture the printer is $30. Brother sells the printer to a distributor at a 50% margin The distributor sells the printer to a wholesaler at a 40% margin. The wholesaler sells the printer to the retailer(Sudbury Electronics) at a 33% margin. The retailer sells the printer to you, the consumer at a 40% margin.
What is the retail selling price of the Brother DCP-2550DW printer?
Please show ALL of the steps and calculations at each channel level
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