Bruno bought a new pick-up truck for his masonry business from Doey Motors, an automobile dealership specializing in trucks.Unfortunately, while there were no major defects with the truck, a number of small things kept going wrong, including wheel alignment, faulty wiring and a leaky exhaust system.In addition the truck tended to stall in heavy traffic.During the summer Bruno had the truck repaired nine times. These small annoyances continued and finally, in disgust, he returned the truck to Doey Motors. However, Mr. Vendouse the manager, pointed out to Bruno that their contract contained a very extensive exemption clause excluding "all conditions or warranties, express or implied, statutory or otherwise," and refused to accept the truck back or to return Bruno's money. Bruno commenced legal action.

What can Bruno argue? What can Doey Motors argue?