Bryan is the COO at a large manufacturing company. A review of the company's supplier management functions results over the last five years revealed several productivity issues that could have been avoided if the supplier management team had been aware of and used emerging technologies and processes. Instead, the team had consistently missed the opportunities these changes offered. What activities could Bryan champion to address this issue?

A. Engage the supplier management team in regular brainstorming sessions, prioritize the opportunities uncovered, and act on the most promising ones.

B. Upgrade the ERP's supplier management modules to the latest versions.

C. Require the top managers of the supplier management team to join industry associations, report on their findings, and act on promising opportunities.