BSBCRT611 - Task 4

All information is based on Bounce Fitness Sydney.

https://bouncefitness.precisiongroup.com.au/supplementary-files/critical-thinking-and-problem-solving-bsbcrt611/

Case Study

You are the manager of one of the centres of Bounce Fitness. You are working closely with the CEO and Executive Assistant regarding the project to rebrand Bounce Fitness.

The CEO has been in discussion with the Board a plan to rebrand Bounce Fitness, starting with its logo and shirt design. This will be the company's first rebranding in six years. A lot of new fitness centres have arisen in the last few years, so the CEO thinks that Bounce Fitness needs to redesign its look to attract new customers into the business. This aims to contribute to the achievement of the following organisational objectives:

1. Continue to cultivate Bounce Fitness image as a premier long-term wellness program provider
2. Increase market penetration

The target groups for this plan includes the Bounce Fitness staff and customers, particularly the young people and over 50's. The Bounce Fitness staff has an even mixture of male and female employees, with an average age range of 19 to 43. About 20 percent of them speaks English as a second language. Most of them directly work with customers. They will be able to reinforce the new brand and cultivate the Bounce Fitness image as a long-term wellness and health provider to current and prospective customers.

Customers which include the young people and over 50's are the key targets of this proposal as they are likely looking to improve on their health and fitness. They are also the target market for ongoing membership which is highly tied to the business objective.

Please, fill out the tables below:

Possible Solutions	Advantages	Limitations

Selected Solution

answer

EVALUATION OF CRITICAL THINKING TECHNIQUES
Critical Thinking Technique Used	answer
What Went Well	answer
Areas of Improvement	answer
Other Critical Thinking Techniques That Could Be Used	answer

EVALUATION OF CREATIVE THINKING TECHNIQUES
Creative Thinking Technique Used	answer
What Went Well	answer
Areas of Improvement	answer
Other Creative Thinking Techniques That Could Be Used	answer

EVALUATION OF DECISION-MAKING PROCESS
Analysis of Actions Taken During Each Step of the Decision-Making Process This must include: Step of the decision-making process affected by the identified barrier How the barrier negatively affected the completecomplete ted of the identified step of the decision-making process	answer
Barriers to Decision-Making Process	Impact on the Decision-Making Process