BSBLDR601 Lead and manageorganisationalchange

CaseStudies

CaseStudyA-Changerequirements

You are an area manager for a fast-food restaurant chain, and one of your restaurants isunderperformingin termsof:

• Poormanagement

• Poorcustomerservice

• Underperformingin termsof profitmonth onmonth.

Youhavealsoreceivednumerouscustomercomplaintsabout:

• Customersbeingleftwaitingfortoo long

• Rude orunresponsiveteammembers

• Ordererrors

• Staffleavingearlyandarrivinglateforshifts.

On further investigation, you have established that members of the service team are being allowedto leave early on their shifts, and are not getting reprimanded when they arrive late. They are oftenleft to talk amongst themselves when customers are waiting in the restaurant. These actions areaffecting the day-to-day operations of the restaurant, and the restaurant is underperforming monthonmonthincomparisonwith similarsize restaurantsinyourarea.

Your company objective is'to improve customer and operational services' within this restaurant,andyouneedtoaddresstheissuesofpoorleadershipandincompetent staff.

CaseStudyB-Rebranding

You run your own business in painting and decorating, and you have recently decided to rebrandyour business. This is due to another painting and decorating company with a similar name thatreceives negative feedback and has a bad reputation. You have found that customers are getting youmixedupandareleavingyoubadreviewsinsteadof them.

Rebrandingseemsthemostappropriate actionto disassociateyourselffrom thenegativepublicity.

However,duetotherebranding,youwillneedto:

• Be preparedtospendmoneyontherebrand

• Renameyourcompany

• Reconsideryourcompany'sslogan

• Change the signageonyour companyvehicle

• Contactallcurrentcustomerstoinformthemofthechanges

• Rebuildyourbrandidentity.

CaseStudyC-Investorsupport

You run a small family company with three employees, including yourself, selling T-shirts online. Youhave recently found that you are struggling with the rising costs of running the business, and youneedtomakesomeoperational changestoensureyoucankeep going.

Your investor has said they will help you with the required funds to ensure your company is moresecure, but they want to know what resources you will need to manage the company finances andhowyouwill reportbacktothem regularlytokeepthemupdatedonthe progress.

Activities

Activity1A

RefertoCaseStudyA -Changerequirements

Implement a report on how you will address the issues within thisrestaurant and determine what changes you will need to make to ensure thattherestaurantimprovesstaffleadershipandperformancetomeetthecompanyobjectives.

Inyourreport,youwillneedtoinclude:

• Howyouwillmeetthecompany'sobjectiveintermsof:
  • theperformancegapswithintheteam
  • thethreattorestaurantperformanceinlinewithcompanyexpectations
  • thedecisionsmadebythestoremanageronstaffprotocol.

Your report should be neat, concise, and free from spelling and grammaticalerrors.

Activity1B

RefertoCaseStudyA -Changerequirements

Thinkingaboutthecasestudy,answerthefollowingquestions:

1. After the implementation of the organisational changes in the restaurant,outline one risk that could emerge for the company. Explain your answersclearly.

1. Aftertheimplementationoftheorganisationalchanges,whatopportunitiescouldemerge?List three.

Activity1C

RefertoCaseStudyB-Rebranding

Develop an email addressed to relevant stakeholders, specialists, and experts,outlining the actions that you are going to take in a rebranding process toimproveyourcompany's opportunities.

Youremailmust:

• Besuitableforallrecipients
• Explainthereasonswhyyouare rebrandingandtheprocessyouwilltake
• Explaintherisksandtheopportunitiesassociatedwiththeprocess
• Containonlysignificantinformation
• Beaccurate,concise,clear,andwithoutspellingorgrammaticalerrors.

Activity2A

Thisactivitydoesnotrequireobservation.

RefertoCaseStudyC-Investorsupport

In a short summary, briefly outline how you will meet therequirementsofyourinvestor.

Youmustinclude:

• Whatresourcesyouwillneedtomanagethecompanyfinances
• Howyouwillreportregularlytoyourinvestor.