BSBMKG508 Plan direct marketing activities to AHIC College

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Task 1: Overview the Business

In this task, you will review the business (see Business Background document) and research the market space to lay the groundwork for the project initiative. This will require you to analyse the client's operating environment, client base, and the outcomes of historical marketing efforts as well as the current communications practices employed in the marketing communications industry.

1.1Analyse the client's operating environment

1.2 Analyse client marketing efforts and suggest corrective actions

1.3 Outline regulatory contextTask 1: Overview the Business