BSBMKG603- Evaluate marketing performance project

Task summary

This assessment task requires you to review the case study information about Tourism Australia's India

2020 Tourism Growth Plan and report on marketing performance.

Review data

Review the information above in preparation for developing a marketing performance report.

First of all, review information about the campaign, as well as the strategic plan and identify and

makes notes on the following for use in your performance report:

Overview of the campaign

Potential of the Indian market for Australian tourism and current Indian market

Target customers

Marketing strategies

Success indicators for 2020

Next, review the current market profile information and using the data, make notes on the

following:

Market overview information in 2016

An analysis of the data in the market profile against the success indicators included in the

Strategic Plan

Evaluation of the success of the aviation development strategy to date using the data in the

market profile

Evaluation of the success of the geographic strategy to date using the data in the market

profile

BSBMKG603 Manage the marketing process Student Assessment Tasks

Flinders International College Page 24

2. Develop a marketing performance report

Using your research and analysis above, develop a marketing performance report to review

progress against the India 2020 strategy.

Use the Marketing Performance Report Template to help structure your response.

Your marketing performance report must include:

Overview of the campaign, including marketing objectives

Potential of the Indian market for Australian tourism and current Indian market

Target customers

Marketing strategies

Success indicators for 2020

Market overview information in 2016 and an analysis of changes in the market since the

launch of the strategy and impact on strategic marketing objectives

An analysis of the data in the market profile against the success indicators included in the

Strategic Plan

Evaluation of the success of or performance gaps in the aviation development strategy to

date using the data in the market profile

Evaluation of the success of, or performance gaps in the geographic strategy to date using

the data in the market profile

Overall evaluation of the success of the campaign and an analysis of gaps in performance

or over-performance.