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BSM 360 Technology and Marketing Assignment 1.3 1. What are economies of scale? 2. Why is the first copy of a mass-media production the most

BSM 360 Technology and Marketing

Assignment 1.3

1. What are economies of scale?

2. Why is the first copy of a mass-media production the most expensive?

3. What are the basic types of media ownership patterns?

4. How do the mass media make profits? Why are profits necessary?

5. What is the role of stock offerings in media economics?

6. What are some of the ways new media economics differ from conventional media?

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