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BT Brews, a beer manufacturer, follows a cost leadership strategy. Over the past 2 0 years, the company has become a cost leader in the
BT Brews, a beer manufacturer, follows a cost leadership strategy. Over the past years, the company has become a cost leader in the industry. However, the firm's business analytics team observed that n the past few months, the company has seen a gradual decline in its sales. Which of the following is most likely to be the reason behind the decline in sales?
BT Brews has created economies of scale, which has negatively impacted the company's performance.
BT Brews's relative lack of market research because of its cost leadership strategy has led the company to be less skilled than other companies at detecting important environmental trends.
BT Brews has created a barrier to entry to protect itself from existing as well as new competitions, and this lack of competition has led to the gradual decline of the company's sales
BT Brews has not been able to offer its customers products of acceptable quality at a low price.
BT Brews's rapid growth as a cost leader no longer allows it to demand price concessions from its suppliers, and this, in turn, has led to poor sales.
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