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B-to-B and B-to-C purchase decisions begin with problem recognition. What is the problem recognized by farmers that makes Farmers Edge products appealing? What drives farmers

B-to-B and B-to-C purchase decisions begin with problem recognition. What is the problem recognized by farmers that makes Farmers Edge products appealing?
What drives farmers when making their purchase decisions? How can an agronomy firm like Farmers Edge influence those purchase decisions?
Visitfarmersedge.caand check out farmers' testimonials about Farmers Edge. What kind of an influence does this represent in the B-to-B purchase decision process?

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