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Bubble Skin-care is planning to enter the Malaysian market in 2024. 1.Describe the target market profile based on suitable combination of elements in the bases

Bubble Skin-care is planning to enter the Malaysian market in 2024.

1.Describe the target market profile based on suitable combination of elements in the bases of segmentation.

(4marks)

2. Explain how social and cultural factors may influence the target market in purchasing Bubble

Skin-Care products.

(6 marks)

3. Describe the suitable type of personality traits of the new target market for Bubble Skin-Care products in this country. Give reason to support your choices.

a. Customer Innovativeness

b. Dogmatism

c. Optimum Stimulation Level

d. Consumer Ethnocentrism

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