Bubblemania is a bubble tea shop brand in several province of Canada,selling upward of one million drinks per year in plastic container.part of it's commitment to customer is to be the most eco-friendly bubble tea purveyor in Canada. Consumers criticism is brewing about the recyclable nature of bubblemanias cups,straws and bags. As a result , the brand has been forced to reanalyze it's commitment to the environment and prepare revised business plan to it's stakeholders to repair the situation .

1. Based on what we know of macroeconomic forces , what should bubblemanias call to action be to ease environmental concern by consumers?

2. Which company stakeholders should the research team connect with to secure their buy-in ?