Budapester increased mobile conversion rates by 29% by communicating its USP more prominently Astoundingly, the brand’s website had been seeing hundreds of thousands of visitors each month—but its conversion rates were abysmal. The problem was even worse on mobile, where Budapester’s conversion rate was less than half that of its desktop alternative. Once more, the above information is now prominently displayed to the consumer—this time in two ways. In addition to the change to the header, the website now displays the company’s offer for free shipping in a green font that stands out at the bottom of the screen. The end result of Budapester’s efforts, as Grow code explains: “Its overall conversion rate increased by 12.5%, with its mobile conversion rate going up by nearly 30%. All in all, this equated to an additional 120,000€.” There are three main lessons to take away, here: Firstly, you must communicate your value to your potential customers clearly and concisely. If you offer something of value—say, free shipping on orders over $100—but you don’t tell your visitors about it...how are they supposed to know? On the other side of this, you want to avoid including redundant or unnecessary information anywhere on your eCommerce website. Not only might this be distracting to your visitors, but it also takes up physical space on your site that could have been put to better use. Finally, it’s worth pointing out that optimizing your site might not mean you need to do a complete overhaul. As was the case with Budapester, a few tiny, seemingly insignificant tweaks can be all your site needs to start generating a massive amount of conversions.

Question: 1- Identify the three first steps of the generic framework of Budapester e-marketing strategy?