Budgeting and Cost Control at Facebook

• Values:
  • Budgeted Marketing Costs: $10,000,000
  • Actual Marketing Costs: $12,000,000
  • Budgeted Sales Revenue: $50,000,000
  • Actual Sales Revenue: $45,000,000

• Requirements:
  1. Calculate the variance in marketing costs.
  2. Analyze the impact of cost control on profitability.
  3. Discuss the importance of budgeting and variance analysis in tech companies.
  4. Recommend strategies to enhance cost control and budgeting practices at Facebook.