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Buffalo Wild Wings - Fueling the Sports Fan Experience Describe the Buffalo Wild Wings market offering based on the concepts of needs, wants, and demands,

Buffalo Wild Wings - Fueling the Sports Fan Experience

  1. Describe the Buffalo Wild Wings market offering based on the concepts of needs, wants, and demands, differentiating the three.
  2. Discuss Buffalo Wild Wings' success and stagnation in terms of customer perceived value.
  3. Which of the five marketing management orientations best applies to Buffalo Wild Wings?
  4. Do you think Buffalo Wild Wings' turnaround plan will turn things around? Why or why not?

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