Buffalo Wild Wings Lands Rusty Taco Rusty Toco Founder: Steve Dunn and and Russell "Rusty" Fenton Founded: 2010 , in Dallas, Texas Success: Rusty Toco's nine locations have attrocted the attention of Buffalo Wild Wings, which bought a majority interest in the chain. Entrepreneur Russell "Rusty" Fenton was both passionate about food and knew the perfect location for a restaurant. Teaming up with co-founder Steve Dunn in 2010, the two lounched the Rusty Taco in a renovated Dallas gas station. The restaurant offers street-style breakfost and tradifional tocos using fresh ingredients, with sides of melted cheese sauce, guacamole, and black beans. Consumers loved the tasty but affordable fare, and Rusty's tocos were voted as the number-one best taco in Dallas by About.com. Not long afterward, the company began offering franchising opportunities. Startup costs include an averoge $350,000 and a franchise fee of $25,000. Royolties are 5 percent of gross sales. Franchisees have jumped at the opportunity, and now seven franchisees operate in the Dallos, Minneopolis, and Denver areas (the other two are company-owned). Sadly, co-founder Rusty Fenton passed away in 2014, but his idea of an affordable, fast-casual toco restauront continues. In 2014, Buffalo Wild Wings ocquired a mojority stoke in the promising franchise operation." Discussion Questions I. What are some advantages of allowing other entrepreneurs to open franchises of Rusty Toco? 2. Why might entrepreneurs choose to open up a Rusty Toco franchise rather than starting their own companies from scratch? 3. Are there any disodvantoges Rusty Toco may experience by operating as a fronchise