Question
BugKillers provides a quarterly pest control service for $106 a quarter. Its variable costs per service call are $17. Customers can cancel the service at
BugKillers provides a quarterly pest control service for $106 a quarter. Its variable costs per service call are $17. Customers can cancel the service at any time, and the firm has a quarterly attrition rate of 2%. Marketing spends $40 per year on customer retention. If the annual discount rate is 13%, what is the CLV of an existing customer?
Please post the Excel formulas
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Financial Accounting Theory And Analysis Text And Cases
Authors: Richard G. Schroeder, Myrtle W. Clark, Jack M. Cathey
14th Edition
1119881226, 978-1119881223
