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BugKillers provides a quarterly pest control service for $92 a quarter. Its variable costs per quarterly service call are $18. Customers can cancel the service

BugKillers provides a quarterly pest control service for $92 a quarter. Its variable costs per quarterly service call are $18. Customers can cancel the service at any time, and the firm has a quarterly attrition rate of 2%. Marketing spends $40 per year on customer retention. If the annual discount rate is 10%, whats the CLV

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