Buhle Makeba

Goals

to find out how to get a tattoo safely and painlessly

to explore available options and help in selecting a suitable tattoo

to show off her new tattoo to friends

Frustration

lack of time and budget to shop around

fear and uncertainty of getting a first tatto

conflicting available information out there and not knowing what to believe

Frequently used apps

Tik tok

Instragram

Bear Burger

Goals

To find the best artists out there

to keep up with latest trends

to book a consultant and appointment for his next tattoo

to show off his new tattoo

to see what new tattoos his buddies got

Frustrations

lack of time

keeping up

finding superior quality

Frequently used apps

facebook

twitter

1. Carefully look at the two user personas provided for the business you selected. Highlight everything in the persona description that you think provides clues as to what the user may want to find out or do when using the app or website. (20 marks)

2. Make a list of the things the user may want to find out or do (user goals) when using the web site or app.