Build a business case (see the slides on .pdf attached) and then use it to solve the
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Question:
Build a business case (see the slides on .pdf attached) and then use it to solve the Taco Bell case study by recommending a business case to answer John Martin's question:
"Where future improvements in profitability would come from and would drive more than incremental improvements in sales after "value" was figured out and adopted by his competitors?"
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