Build a strategic analysis for Zara

	Strategic Factor	Weight	Rate	Score
1 2	Small Batch Manufacturing / Mass Customization (S)
2	Current Financial Position / Balance Sheet / Cash Flow (S)
3	Decentralized Management System (S)
4	High End Stores in Chic Shopping Districts Globally (S)
5	Growing Online Presence & Sales (S)
6	Reliance on Physical Stores / Presence for Trend Chasing Model (W)
7	Declining Sales in Physical Stores Globally (W)
8	Urbanization (O)
9	Growing Global Online Shopping Apparel Market (O)
10	Growing Backlash on Fast Fashion Industries Environmental Impact(s) (T)
11	New Brick & Mortar Retail Fast Fashion Competitors (Uniqlo) (T)
12	New Growing Online Fast Fashion Competitors (BooHoo, Shein) (T)
	Totals