Build Associations and attributes from the random word: List five to eight words or short descriptions that you associate with the random word (e.g. breakable, versatile, dozen, scrambled, etc) Generate Ideas: Force an association between each of the attributes in the previous step and your objective to come up with new and interesting ideas. Come up with at least 15 to 20 new ideas. iv) Step Three: Develop (Facilitator 3) First, Converge: 1. Use the "stickies" (or if on the white board, use markers) for each member to vote on what they consider the top four ideas. 2. Complete the criteria assessment matrix rating sheet using these four ideas. Tally the vote and determine the top idea. If some of the ideas are close and it makes sense to combine them, do so. Next, Power Up the Idea: 1. Diverge with the group to get at least 5 additional supporting or sub ideas that really make your idea outstanding. Write out your Fully Developed Idea that includes these supporting ideas. Lastly, Assess the Idea 1. Identify/Diverge on all of the key strengths of this idea and pick the top three. 2. Identify/Diverge on all of the key Concerns of this idea and list the top two and come up with an idea to solve each of the two concerns. v) Implement: (Facilitator 4) What are the top 5 high-level action steps that you must do to implement the core solution? List them in chronological order. Assume that any market research supports your solution as is.