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BUILD: Coca-Cola European Partners Why might a company in CCEPs position choose the build capabilities approach in this case (rather than to buy capabilities)? Cite

BUILD: Coca-Cola European Partners

Why might a company in CCEPs position choose the build capabilities approach in this case (rather than to buy capabilities)? Cite data from the case materials and from this units lectures.

What are the opportunities for the CIO given the build decision?

What are the challenges for the CIO?

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