Build Your Lean Start Up

5% Due Week 5

Think about which industry you are considering competing in with your product/service you have decided on from last week. Is there any kind of questionable practices in the way the product has been traditionally sold? Produced? Advertised? Have there been any recent accusations regarding safety within the industry? What about any environmental concerns?

For example, if you are thinking of opening a lawn care business, you need to be thinking about what possible effects the chemicals you are using will have on the client and the environment. You have a responsibility to keep your customers safe and healthy. You also have the social responsibility to let the community know of any damaging effect you may be directly or indirectly responsible for.

Draft an outline of your project and list any ethical and social concerns. Is there a way you can incorporate social responsibility into the marketing of your business to create an advantage. For example, some lawn care companies market themselves as being environmentally friendly and charge a premium.