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Build-A-Bear Workshop: Where Best Friends Are Made Discussion Questions: 1. Is the Build-A-Bear Workshop concept a fad, or does it have staying power? 2. Describe

"Build-A-Bear Workshop: Where Best Friends Are Made"

Discussion Questions:

1. Is the Build-A-Bear Workshop concept a fad, or does it have staying power?

2. Describe the target customer for this retailer.

3. What can Build-A-Bear Workshop do to generate repeat visits to the store?

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