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Builders builds 1 , 5 0 0 - square - foot starter tract homes in the fast - growing suburbs of Miami. Land and labor
Builders buildssquarefoot starter tract homes in the fastgrowing suburbs of Miami. Land and labor are inexpensive, and competition among developers is fierce. The homes are "cookiecutter," with any upgrades added by the buyer after the sale. Sesnie Builders costs per developed sublot are as follows: View the costs.LOADING... Sesnie Builders would like to earn a profit of of the variable cost of each home sale. Similar homes offered by competing builders sell for $ comma each. Read the requirements.LOADING... Question content area bottom Part Requirement Which approach to pricing should Sesnie Builders emphasize? Why? Sesnie will need to emphasize a costplus targetcosting approach to pricing. Because the tract homes are not unique and face unique and do not face stiff competition, Sesnie will have a lot of not have much control over pricing.
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