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Building a competitive advantage based on superior cost position is likely to be attractive when: Select one: a.No economies of scale or scope are possible.
Building a competitive advantage based on superior cost position is likely to be attractive when:
Select one:
a.No economies of scale or scope are possible.
b.The perceived benefit of the product cannot easily be enhanced.
c.Consumers are relatively insensitive to price changes.
d.The product is an experience good rather than a search good.
e.None of the above statements is correct.
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