Built&Bought, a midsized manufacturing firm, is revamping its rewards strategy to better align with its organizational goals and employee expectations. The HR department, led by Zane, is tasked with conducting thorough research to inform the development of this new strategy. What research should Zane prioritize to adequately prepare for the design of the new rewards strategy? a. Conducting surveys to understand employee needs, preferences, and perceptions regarding the current rewards system, b. Analyzing the rewards strategies of leading competitors to replicate their approach and ensure industry competitiveness, c. Focusing on financial compensation studies to determine the highest paying scales in the industry and match them, or d. Analyzing historical compensation data to identify trends in rewards allocation