Bull's Eye sells gift cards redeemable for Bull's Eye products either in-store or online. During 2018. Bull's Eye sold $2,400,000 of gift cards, and $2,200,000 of the gift cards were redeemed for products. As of December 31, 2018. $158,000 of the remaining gift cards had passed the date at which Bull's Eye concludes that the cards will never be redeemed. How much gift card revenue should Bull'sEye recognize in 2018