Burger King copies McDonald's with celebrity meals:

https://www.cnn.com/2021/09/09/business/burger-king-ban-artificial-ingredients/index.html

This is the news report from which you can see why the so-called "sustainable competitive advantage" may not be that sustainable in the vector that"firms compete over products."The report also tells us a lot in multiple dimensions:

(1) whether a menu design could be patentable so to prohibit others to imitate?

(2) how to maintain a competitive advantage by a designed "non-fungible" feature in the product?

(3) where to make the main linkage (a.k.a., congruence) with either consumers' biological layer of "need, want, demand by affordability (DAWN), or their socio-psychological layer of "value, identity, and belief system (VIBS), or the combined both?

You may try it in either direction in your analysis.

For this question, you will need to give a full analysis of your thoughts on the given article based on the questions above.