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Burger King's Have It Your Way campaign is an example of OA market segmenting OB. mass standardization OC. market positioning OD. a mission statement
Burger King's "Have It Your Way" campaign is an example of OA market segmenting OB. mass standardization OC. market positioning OD. a mission statement - E a publicity campaign
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Strategic Management Competitiveness and Globalization, Concepts and Cases
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
11th edition
978-1285425177, 1285425170, 978-1305200333, 978-1285425184
