BUS 10/ BUSINESS PLAN

1. Executive Summary: Although this appears at the very beginning, it should be written after you have prepared the rest of the paper. It will contain a snapshot of the information inside the document, so it should be treated like a promo of the actual material.

1. Company Profile: Each of the following should appear under separate headings in this section.

• The legal form of business (sole proprietorship/partnership/corporation)
• Company mission/vision statement.
• Description of products or services.

1. Industry Analysis: Provide a brief introduction to the industry your product may fit in followed by a SWOT analysis of your business (in a tabular format). Make sure you provide both under separate headings.

1. Target Market Analysis: Describe the consumer demographic you are trying to appeal to (age/gender/background/income group etc.). Provide information regarding where you want to open/operate the business from (Facility Location). Use bullet points and headings to organize your information.

1. Marketing Strategy: Describe how you wish to market your product your service using the Four Ps as mentioned in Chapters 13 -16
   • Product
   • Price
   • Place
   • Promotion

1. Sources of Finance: Although in a formal business plan, you are expected to provide detailed financial statements, in this assignment, it is expected that you describe the sources of finance and how much capital is needed