Bus 230 principles of marketing

Read Company Case 4, Qualtrics: Managing the Complete Customer Experience. (In Appendix 1 of your text book, p 531.) Respond to the following: 1. Discuss the differences between primary and secondary market research; give examples of each 2. Respond to questions 2, 3, and 4 at the end of the Case Study. Your paper should be no more than 2 type-written 12 point double spaced pages or 500 to 600 words