BUS 371 - Strategies for Reaching New Markets

2. List the types of retailers that you think should carry this product. Describe why you think it would be a good idea to sell the product through the chosen outlets.

3. For the outlets that you selected above:

a. Which variants (e.g., flavors, sizes, etc.) should each of the selected outlets carry? Do you see some major differences?

b. Where in the store would you like the product to be placed and why?

4. Do you see any opportunitiese.g., through package redesign or special point-of-purchase (POP) promotions to have your product stand out?

5. Do you see any new distribution opportunities for this product line? That is, is there some store or non-store setting not currently carrying your product where there may be opportunities for sales large enough to motivate the outlet to carry the product line?