BUS 5115 - Business Law, Ethics, and Social Responsibility (Ethics in Marketing)

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• Celebrities often contract to endorse a product. Should they use the product regularly, or even like the product before they are allowed to claim that they "endorse" the product?
• If you were assigned to sell a product called "Sweet Treats" with the slogan, "so sweet, it will make you tweet," but you thought the product tasted sour, and not at all sweet, what would you do?
• Explore where the line is between harmlessly implying that someone is promoting a product, and someone dishonestly claiming that they genuinely believe the product is the best.
• Consider the impact information on a product's supply chain might have in this context? Should, for example, a celebrity endorses a product if the product's manufacturing depends upon a supply chain with negative impact on the environment, for example? Suppose the product itself relies upon ethical suppliers, but other products in the organization's supply chain might not? Any change?

Optional References:

https://2012books.lardbucket.org/books/business-ethics/index.html

https://my.uopeople.edu/pluginfile.php/1403903/mod_book/chapter/295566/GoodBadCorp.pdf

https://my.uopeople.edu/pluginfile.php/1403903/mod_book/chapter/295566/TheSellingOffice.pdf