BUS3680 Applied Activity 3 Palred Activity: For this activity, students need to pair up, select a product they like and create a video to demonstrate three features and three related benefits. Students will take turns in switching buyer-seller roles to present their product to their partner. Linking Buying Motives to Benefits and Reinforcing Benefits Objective: with this activity, students gain experience in selecting benefits that relate to the buyer's key motives, and they learn how to support benefit claims with information and sales support materials. Note that this exercise utilizes the Sales Dialogue Templates shown in ppt slide 6-13 (section 4-linking buying motives, benefits, support information and other reinforcement methods) from your ppt slide deck. Part 1 Create Video (max. 3-4 minutes) Goal: to demonstrates understanding of how to complete the Sales Dialogue Template ppt, slide 6-13, section 4) for a few benefits and be able to do the same for as many benefits as might be appropriate in a sales situation. Part 20 Submit in Word Doc: Student should select a real product to be sold to a real prospect. Students need to 1. Identify at least two key buying motives for the prospect, 2. link benefits to the buying motives, 3. identify information to support claims made for each benefit, 4. specify appropriate methods for reinforcing verbal content Please view Marking Rubric below to ensure all requirements are met. BUS3680 Applied Activity 3 Palred Activity: For this activity, students need to pair up, select a product they like and create a video to demonstrate three features and three related benefits. Students will take turns in switching buyer-seller roles to present their product to their partner. Linking Buying Motives to Benefits and Reinforcing Benefits Objective: with this activity, students gain experience in selecting benefits that relate to the buyer's key motives, and they learn how to support benefit claims with information and sales support materials. Note that this exercise utilizes the Sales Dialogue Templates shown in ppt slide 6-13 (section 4-linking buying motives, benefits, support information and other reinforcement methods) from your ppt slide deck. Part 1 Create Video (max. 3-4 minutes) Goal: to demonstrates understanding of how to complete the Sales Dialogue Template ppt, slide 6-13, section 4) for a few benefits and be able to do the same for as many benefits as might be appropriate in a sales situation. Part 20 Submit in Word Doc: Student should select a real product to be sold to a real prospect. Students need to 1. Identify at least two key buying motives for the prospect, 2. link benefits to the buying motives, 3. identify information to support claims made for each benefit, 4. specify appropriate methods for reinforcing verbal content Please view Marking Rubric below to ensure all requirements are met
