BUS433 - Strategic Services Management

Value = 15%

Specifics

• Make your report in standard report style. Write in complete sentences and use paragraph breaks where appropriate. Use correct grammar, spelling, and syntax, and be sure to use proper report headings.

Description

Make research and analysis of your chosen company which is BEST WESTERN HOTEL & RESORT. produce a new properly formatted business report.

The questions listed below should be considered prompts, not an exhaustive list, and are designed to help you with the completion of your report. Include any additional information that you think will add value to your report. You must demonstrate a high level of thinking and analysis, clarity of thought, and overall organization and professionalism.

Some Things to Include and Consider:

• Examine the external - micro (task) environment and using Porter's 5 Forces Model, provide analysis for each force as it relates to your company
• Examine the external - macro (general) environment and using the PESTE acronym, provide analysis under each category as it relates to your company
• Examine the internal environment factors further for the purposes of providing a deeper SWOT analysis.

Guidelines

Spelling and grammar do count so make sure that you leave enough time to have someone review your project to help you fix any problems. If you find information from another source, be sure to cite your sources accordingly with a proper Bibliography. It is no problem to include information from another source, but you MUST give credit to the original author (through citation).