BUSG2001 Winter 2022 Midterm Exam (Unit 1-3) Version 1 Terminology (10 Terms) Consider the written definition in its entirety. Review the terms that are provided below the table. Match the term with the description that best suits the term by placing the number in the table right hand column ans on the zipgrade form. (1 mark each) Question # Definition Term # This term describes the segmentation variable that measures information such as age, gender, education, and income. This term describes your ideal customer in the area you will sell your product or service in. This term describes the amount of decision-making power an entrepreneur has. This term describes the segmentation variable that measures how a customer thinks and feels about a product, service or idea. This term describes the type of entrepreneurial business that is operated from generation to generation. This term describes the variable in the business model canvas that explores how you will get the product or service to the customer. This term describes a business owned by an entrepreneur that donates some of its profits or product to a community is known as this type of enterprise. This term describes the segmentation variable that measures a customer's level of engagement with the company or website. This term describes the way that the customer interacts with your company face- to-face and online with your website. This term describes the section of the value proposition canvas that outlines the benefits that the product or service will do for the customer. 2. Technographic 3. Psychographic 6. Consumer 5. Behaviour Traits 9. Customer 8. Target Market 11. Cyclical 12. Family 15. Revenue Model 14. Supply Chain 18. Autonomy 17. Value Proposition 21. Jobs 20. Profits 1 2 3 4 5 6 7 8 9 10 1. Geographic 4. Demographic 7. Baseline 10. Avatar 13. Social 16. Channels 19. Rewards