Business Analysis (2). What kinds of basic retail values will be able to offer? O Choice and variety: Provide most of the vegetarian food ingredients, such as plant-based meat, organic vegetables O Convenience: Provide online ordering, delivery service and mobile purchasing in our app or webpage. Physical store will be located in different districts. O Saving: Provide different payment methods to the customer,_ such as mobile payment, self-check out which can save time on payment process and save the human effort from check out services. O Information and advice: Food Labels are available, staff are able. to introduce the product, set up a web page to upload food recipe for customers to know more how to cook, QR code will be available in the physical store. What aspects of value-oriented retail strategy will be able to offer? Expected: Provide different kinds of vegetarian food ingredient. Customer is able to buy all ingredients in the shop.O Augmented: Provide leaflets to customers with different vegetarian food recipes. Potential: Provide different package of food ingredients that customer can just purchase the food package to cook a dish which would not be necessary buying other food ingredients to in other places to make that dish.Business Concept (for Executive Summary.). Describe your business concept in one sentence: My food retail business,(brand name)_provides healthy vegetarian food ingredients to vegetarian or people who want to have vegetarian diet so that they can enjoy a healthy eating habits. Goal orientation (sets business goals): To rise 30% sales share in vegetarian food market. Customer orientation (determines the attributes and needs of its target customers and endeavor to satisfy these needs to the fullest) Vegetarian or the people who want to have a healthy diet. Value-driven Meat-laden diets are associated with ill health and chronic diseases. Vegetarianism is a very healthy choice to help alleviate global health issues, such as obesity, nutritional deficiencies and everyday hunger. Having_plant-based diet can provide complete nutrition. Coordinated effort Provide delivery service so to prevent the food ingredients turning_ bad when the customers take back to home, set up an online platform to place orders and introduce our products to our customers.Nature of your retail business: Business name: C U in GREEN Goods or services offered: Vegetarian food ingredients Retail environment: Potential Market Value: 24% Hong Kong are flexitarian, nearly_ 5% of female Hong Kong residents are completely meat-free Market trend analysis: Is market growing or declining in last five years? The trend of vegetarian food ingredients market was growing in the last five years, veganism is growing in popularity and visibility. The market size in China was 17.2 billions RMB in 2016, and it is predicted to be 22.9 billions RMB in 2021. Do you expect that the above market trend will change in the future? Why? We expect there will be an increasing trend in the future because of the better economic development nowadays, more and more people are focusing on the living quality and purchasing healthy living style. Vegetarianism helps alleviate global health issues, such as obesity."_ nutritional deficiencies and everyday hunger. Also,_plant-based diet can provide complete nutrition.\"Brief\" describe, (a) the retail activity that you are in charge of your group project, and lb} your participation and contributions i2 your project team. 2. Please critically anamse how the retail activity that you are in charge help your startup retail to perform the three aspects of a valueoriented retail strategy (Expected, Augmented, and Potential}. 3. In light of the Model of Competitive Advantage, using the major competitor as an example, illustrate what kinds of resources are related to the retail activity you are in chargeI and explain how these resources can be effectivity used (capabilitieslI in building a company's competitive advantages. The retail activity I'm in charge of is Shop Location, Store atmospherics 8r. Design. Some of our business concepts are below. You can literally say anything relevant to the topic ' Ftetail and Channel Management" which is marketing. We will open a business that offers Vegetarian food ingredients. Our major competitor will be Dmnifoods. This whole thing occurs in Hong Kong. W 6 Business Analysis(3). Competitive advantages of your retail business: Model of competitive advantage: Resources: Financial resources, Human resources, Technological resources Capabilities: Through financial resources we can buy some machine such as refrigerator, decoration for our store, advertising_ promotion, and goods. For the human resources, we need to hire different kinds of employee for the store operation. For example,_ staff, manager, accountant, PR and IT. For the technological resources, we would like to have an online or mobile platform for customer to make purchase, and form a customer data base for organizing the customer personal information in our system. What competitive advantage(s) will be able to offer? O Cost advantage: We can access to low-cost supplier, or outsourcing delivery companies in a long-term partnership O Differentiation advantage: Provide extra services other than just selling food ingredients, for example, we offer food receipt and cooking videos to customers. Also, customer service will be available for customers to comments and ranking the food. Porter's Five Forces Analysis: Competitive rivalry (medium) - Major competitors: OmniFoods, TiNDLE TM, Impossible,_ Beyond Meat, NEXT MEATS Market share distribution: vegetarian, special celebration (e.g. Chinese New Year),_people who purchasing healthy_ lifestyleThreat of substitutes (high/medium/low) Low, as there is not much vegetarian food brand in Hong Kong, the chance of substitutes close to our shop is relatively low, we can have the power to increase the price level. Bargaining power of buyers (high/medium/low) Medium, there are not much vegetarian food brand in Hong Kong,_ thus, the choice and variety are not big, customers have limited bargaining power of buying vegetarian food. Bargaining power of suppliers (high/medium/low) Medium, there are not a lot of vegetarian food supplier in Hong_ Kong, so the choice for company to choose are not that much